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FB Ads Weekender Online Course
Schedule, Instructor and Guidelines
Welcome To The Course (2:03)
Course Schedule (9:14)
Meet Your Instructor (3:40)
Essential Preparation & Guidelines (4:08)
Priming Your Account For Success
Your Advertising Checklist (5:41)
Course Resource List
Business Manager Setup (8:16)
Create / Add Your FB Page (3:14)
Switching Your FB Page from Personal To Business Manager (1:06)
Add Instagram to Business Manager (1:06)
Create / Add Your Ad Account (2:11)
Facebook Pixel Creation & Setup (4:13)
Product Catalogue Creation (1:22)
Sharing Partner Access In Facebook (1:42)
Add Your Team to Business Manager (2:04)
Budgets, Campaigns & Testing
Budgeting Campaigns (8:07)
Facebook Campaign Types (18:20)
Ads Manager Navigation (7:26)
Ads Manager Areas of Interest (3:21)
Split Testing (13:53)
Split Testing Screen Share (7:18)
Social Selling Psychology & Avatars
Marketing Psychology (7:48)
Customer Avatars (14:35)
Customer Avatar Screenshare (10:47)
Funnel Mapping (6:34)
Pain Vs Pleasure in Marketing (3:49)
Content Pillars for Advertising (17:34)
Audiences, Placements & Creative
Audiences (23:13)
Audience Creation (9:59)
Saved, Custom & LLA Audience Step By Step (14:38)
High Performance Placements (8:15)
Building Campaign Creative (9:33)
Apps For Building Ads (9:33)
Building Your First Ad Creative (5:04)
Organisation, Copywriting & Proofing Campaigns
Organisation & Naming Conventions (17:22)
Naming Conventions In Action (5:34)
Conversion Copywriting (14:06)
Copywriting Tools (6:01)
Apps For Ads Maintenance (2:45)
Traffic Destinations & Links (10:38)
Ad Previews & Proof Reading (2:40)
Ad Previews Walkthrough (0:36)
Campaign Maintenance & Optimisation
Campaign Structure (6:13)
Scaling Winning Campaigns (2:37)
Building Your First Campaign - Step By Step (25:18)
Key Performance Metrics (3:50)
Key Performance Metric Setup (10:49)
Real Clients, Results and Budgets
10X Ecom: 10.60 ROAS | £43,000 Spend = £465,000 Revenue (24:26)
Lead Generation: 600+ Leads @ £3.31 Per Lead (8:58)
Ecom: Ad Spend £6,900 into £15,600 | 2.24 ROAS (9:27)
Ecom: £1,500 Ad Spend = £6,000+ Revenue (4:12)
Lead Generation: £500 Ad Spend = 70 Leads @ £7.14 per lead (14:36)
Teach online with
10X Ecom: 10.60 ROAS | £43,000 Spend = £465,000 Revenue
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